Kandy, July 22, 2024 – Today, entrepreneurs from Kandy and Mathale Districts Coconut, Kithul, and Palmyra sectors converged at the Polgolla National Institute of Cooperative Development for a dedicated workshop aimed at boosting their export capabilities. Organized jointly by the Vidatha Unit, Ministry of Industry and the Ceylon Chamber of Commerce, the workshop featured an intensive program focusing on export audit, market analysis, and go-to-market strategy development.
The event commenced with an address by key organizers highlighting the importance of global market access for these traditional Sri Lankan industries. Participants, representing a spectrum of small to medium-sized enterprises, eagerly engaged in sessions led by Mr. Upul Dissanayake, principal trainer and consultant renowned for his expertise in export development.
“The workshop’s objective is clear: to equip our entrepreneurs with the knowledge and tools necessary to navigate international markets successfully,” remarked a spokesperson from the Ministry of Industry. “Collaborating with the Ceylon Chamber of Commerce ensures that our program is not only comprehensive but also aligned with current industry practices and global standards.”
Throughout the day, attendees delved into practical exercises and case studies tailored to their specific sectors. They received guidance on conducting export audits to identify strengths and areas for improvement, followed by in-depth market analysis to pinpoint lucrative opportunities abroad. The highlight of the workshop was the formulation of go-to-market strategies tailored to each participant’s unique product offerings and target markets.
“I am impressed by the depth of insights shared today,” shared a workshop participant. “Understanding market dynamics and refining our strategies will undoubtedly strengthen our position in the competitive global marketplace.”
The collaboration between government and industry bodies underscores a concerted effort to support Sri Lanka’s SME entrepreneurs in achieving sustainable growth through exports. The workshop concluded with participants leaving with actionable plans and renewed optimism for expanding their businesses beyond domestic borders.
Looking ahead, the Vidatha Unit and the Ceylon Chamber of Commerce remain committed to providing ongoing support and mentorship to ensure that today’s workshop translates into tangible success stories for the coconut, kithul, and Palmyra industries in Sri Lanka.
